Churn is one of the biggest problems in permission marketing (i.e. when a user must give her consent for you to send her your messages), along with message open rates.
A big dilemma is a balance between free and paid content. It is known that to sell your premium content, you need to build a relation with a lead first and deliver some value by sharing free content.
However, once a potential buyer received your free content, there is a risk that she will unsubscribe from your messages and won’t even have a chance to evaluate your premium offer.
Our content delivery platform solves this problem. To access free content, a user must subscribe to our list. Then she receives a personal free license for a selected product. Users can switch between free products, where the platform can impose restrictions, e.g. only allow one switch a day.
Most importantly, the platform performs all these operations in a fully automated mode.
We currently use this platform to sell our trading software. But the platform can also deliver other types of content, e.g. texts or video.
An essential part of the platform is a referral system. Users can collect bonuses for sharing free content and use these bonuses to get premium content. And, like the license distribution, bonuses are handled 24/7 by the platform itself.
If you are interested in the details, the best way is to try it yourself from an end user’s prospective with a free subscription to one of our trading products.